The mind behind the project
Challenging mainstream and conformist thinking is the essence of my methodology. Paraphrasing the scientist Marie Curie, one should always persevere seeking improvement.
Believing in this philosophy to the core, I have been determined to change the understanding of Egyptian food, researching ways to keep pace with the latest international standards and exceed the expectations in restaurants’ management. In my view, food is beyond a dish. It is an evidence of a population’s evolution, its folklore, its roots and beliefs. Food is deeper than the fact of eating; it is a science where history and anthropology intertwine.
This ideal developed into establishing a new concept loyal to authentic recipes and to an ancestral know-how. With rigor and perseverance we represent the nobility and authenticity of the Egyptian table characterized by more than five thousand years of history. Moreover, the system of operation being efficient and competent, opens this new project to a global spread.
“Quality is never an accident, it is always the result of high intentions, sincere effort, intelligent direction and skillful execution”.
A voyage in time through timeless tastes